Business Boon(e)

We’re here to explore the intersections of business, leadership, and the community here in Boone County, Indiana and beyond.

Episodes

Dec 1, 2025

17 min

Welcome to this episode with Matt Maudlin Co-Founder & CEO of MEMO Marketing Group, let’s dive into how today’s marketing landscape is shifting fast-and this episode breaks down pivots that matter to stay competitive by reaching smarter with MEMO Marketing.  Expert insight on how investing time and innovation will support your business to build solutions that will power tomorrow’s success.

Dec 1, 2025

17 min

Nov 24, 2025

25 min

Enjoy this special episode with Shawna and Lauren of Deep End Talent Strategies as Missy Krulik Executive Director for The Heart of Lebanon shines a spotlight on the hardworking entrepreneurs who turn passion into impact, keeping Lebanon pulsing with the heart and hustle to shop local on Small Business Saturday.  This episode will leave you excited to visit Downtown Lebanon as you explore, shop one-of-a-kind gifts and support our vibrant community. 

Nov 24, 2025

25 min

Nov 17, 2025

19 min

Shawna and Lauren of Deep End Talent Strategies dive into an interesting conversation with Business Growth Consultants founder Brittany Mann. Learn about economic incentives that exist for your next growth spurt or idea in business. 

Nov 17, 2025

19 min

Nov 10, 2025

18 min

The next episode of Business Boon(e), hosted by Deep End Talent Strategies, features Jon Kim of Boone County Cake Co. and Curt Middaugh of Julian Coffee Roasters as they share about collaborating together after meeting through the Culinary Collective at the Boone County Chamber. 

Nov 10, 2025

18 min

Nov 3, 2025

23 min

Deep End's own Shawna Lake and Lauren Byrum sit down with Dylan Melling of Integrity Benefits Partners to discuss employee benefits and things you need to know as a business owner and HR professional. 

Nov 3, 2025

23 min

Oct 27, 2025

14 min

In this episode of Business Boon(e), hosts Shawna Lake and Lauren Byrum of Deep End Talent Strategies dig into the world of EOS, the Entrepreneurial Operating System, with guest Ashley Walters. 

Oct 27, 2025

14 min

Oct 20, 2025

16 min

Our hosts Shawna and Lauren from Deep End Talent Strategies chat with Debbi Kuller, COO at Storen Financial. They discuss the ins and outs of a seasonal business from a financial perspective.  

Oct 20, 2025

16 min

Oct 13, 2025

28 min

Shawna and Lauren of Deep End welcome the Director of the Indiana State Department of Agriculture, Don Lamb, and Vice President & Senior Commercial & Ag Lender Rick Isenhower of First Farmer's Bank & Trust. In this episode, we discuss the state of agriculture in central Indiana and Boone County specifically. 

Oct 13, 2025

28 min

Oct 5, 2025

20 min

This episode of Business Boon(e), hosted by Deep End Talent Strategies' Shawna Lake and Lauren Byrum, dives into how your local library can empower your small business! We are thrilled to welcome Executive Director of the Hussey-Mayfield Memorial Public Library, Kristin Shelley, to the podcast to share with us all of the many resources our local library has to offer. 

Oct 5, 2025

20 min

Aug 19, 2025

35 min

Business Boon(e), powered by the Boone County Chamber and hosted by Deep End Talent Strategies’ Shawna Lake and Lauren Byrum, sits down with Pete Brown of Ash Interactive and RJ Craig of Hendricks Live to explore creative marketing strategies that don’t break the budget.

Aug 19, 2025

35 min

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